Identifying what's missing from the market, finding the angle that makes a concept genuinely distinctive, and developing it into something commercially viable.

The original brief for All Bodies Are Wonderful was to create a straightforward body positivity book. I proposed a science-first approach that made the book stand out and led to a shortlisting for the Royal Society Young People's Book Prize. The format was subsequently replicated by the publisher to build a series.​

There's a careful balance to be found between natural learning and didacticism; between design appeal and usability. I have a clear sense of what approaches work and where others fall down, particularly in terms of visual overwhelm or unclear text.

Interactive and tactile elements should earn their place by adding to the experience rather than distracting from it, and integrating them seamlessly with artwork and text is a challenge I relish.

Two decades of embedding inclusion and accessibility naturally into commercial titles means inclusion is a creative part of what I do, rather than a separate consideration.

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This rare combination of editorial and commissioning experience interwoven with practical inclusion expertise means books that are more authentic, more commercially resilient and more likely to reach the widest readership.

I am known for building and maintaining strong relationships with everyone I work with, whether that's editorial, design and production teams, or authors and illustrators. My collaborative approach keeps projects moving while maintaining creative vision.

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Through managing teams of associates and delivering training, I'm also experienced in mentoring and supporting others to develop their editorial practice.